Mission Statement

The prompt for the picture above was "Can You Please Make a Cover for The Topic below?"

We live in a world where answers to any of your questions are two clicks or taps away. And yet, we are still clueless about the essential vital metrics that directly affect our lives. In most cases, those metrics exist in an idle and unseen state.

For example, I would never have known that my VO2MAX was increasing, and that is the reason I have slept well recently. I would never have had a clue that a morning jog indeed has a net positive effect on life that I can assess, evaluate, and act accordingly. This metric existed all the time; I just had to wait until highly sophisticated equipment got commoditized, shrunk to the size of a watch, and showed me the long-term graph of my oxygen level intake capacity.

The same approach applies everywhere. We incentivize the world around us to discover new metrics, resources, features, and “know-how” and then monetize them for the good of society.

The Challenges of E-Commerce

E-commerce business is challenging. It is a rapidly changing and competitive market with a relatively low cost of entry. However, the low cost of entry means that some might not possess enough expertise in fields like supply management, marketing, or accounting. Lack of knowledge brings inefficiency, and in the e-commerce field, this means insolvency.

Interestingly enough, most online sellers get into trouble simply because they do not know the product’s unit economy, depriving themselves of necessary actions that need to be taken in order to maintain a healthy growth rate.

• Incorrect unit economy leads to a skewed procurement plan.
• Inconsistencies in deliveries lead to a cash gap.
• Cash gaps increase anxiety and stress.

That is the typical vicious cycle of any online seller.

The Cure: Understanding Metrics

The cure to this cycle is the proper understanding of all the metrics that make the sale of the product profitable. Sustainable growth of any online business is based on a positive unit economy, which mostly depends on production, logistics, and marketing.

Each of these fields is a science of its own, and yet, the seller must:

1. Understand them
2. Use them effectively
3. Represent the results in three financial statements

For most sellers, this is a nearly impossible task.

How Propamp.ai Helps

Propamp.ai provides a better view of the market position, showing the balance sheet and P&L in real time.

The intrinsic metrics provided by these reports, empowered by inventory management tools, are the most essential tools for online sellers to:

• Reduce anxiety
• Identify weak spots in the business
• Take proper actions to heal the wounds and facilitate healthy growth

Why do we do this? Pickle Rick already mentioned...